Shonan Kamakura Birth Clinic

[Medical / Website Development Portfolio]

When considering "What is childbirth?" we opted to avoid the luxurious feel commonly seen on competing obstetrics websites. Instead, we focused on a design that emphasizes the tenderness and relationship between mothers and babies. Understanding that pregnant women often crave cute things, we incorporated elements of cuteness in the icons and background to appeal to that psychological need.

A CMS was implemented for the "Latest News" section on the homepage, allowing the clinic to easily post announcements and events. We also integrated web fonts, enabling text output for sections that would traditionally use images, which enhances search engine optimization (SEO). DOE’s free photography service was used to capture and place images throughout the site.