Shonan Kamakura General Hospital Internal Medicine Department

[Resident Recruitment and Medical Services / Website Development Portfolio]

During the initial interview with the lead physician, I was struck by an impression of "crisp intelligence." Interestingly, something that wasn't explicitly mentioned in our conversation was "pride." Sensing this underlying pride, I decided to make it a central theme in our design approach.

We expressed this well-founded pride through diagonal design elements, representing intelligence through our color scheme, all combined into a dynamic overall design. We conducted multiple photo shoots to create a visually compelling site.

The result is a website that captures the essence of the department: fresh and energetic, while subtly conveying a sense of justified pride and intellectual prowess. The diagonal elements add a dynamic flow to the design, guiding the user's eye and creating a sense of movement that mirrors the department's progressive approach to medicine.